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Case Study: Amplifying Democrats
Beating the Odds (and the Republicans) in 2022
In the 2022 midterm election, pundits predicted a red wave. It didn’t happen. Instead, against the odds and historical norms, Democrats held on to the Senate and did much better in the House than expected.
Here’s how Amplify kept Democrats in the fight.
What Everyone Predicted2022 was supposed to be a disaster for Democrats
![Picture of Washington Examiner article titled, "Majority Rules: Republicans predicted to have huge House win in new forecast"](https://amplifymediastrategy.com/wp-content/uploads/2023/04/img-casestudy-intro-3b.jpg)
![Picture of The Hill article titled, "Coming: Totally predictable, utterly normal Republican midterm sweep](https://amplifymediastrategy.com/wp-content/uploads/2023/04/img-casestudy-intro-b.jpg)
Amplify helped beat the narrative
political campaigns tracked, with more than 21,000 total buys
What Really HappenedDemocrats defied history and expanded majorities
![Picture of NBC News article with photo of US Capitol titled, "Democrats make big gains in state legislatures after beating expectations. Democrats took control of the Michigan state Senate for the first time in nearly 40 years. They're on track to flip other legislative chambers when all the votes are counted."](https://amplifymediastrategy.com/wp-content/uploads/2023/04/nbc-democrats-make-gains.jpg)
![Picture of Intelligencer article titled, "The Red Wave That Wasn't: Updates - Biden said Wednesday that voters had proven that "democracy is who we are."](https://amplifymediastrategy.com/wp-content/uploads/2023/04/img-case-studey-no-redwave.jpg)
![Picture of CNN Politics articled titled, "How Joe Biden and the Democratic Party defied midterm history"](https://amplifymediastrategy.com/wp-content/uploads/2023/04/img-casestudy-intro-2.jpg)
Amplifying Democrats With Hard Work and Smart Spending
People Power
Buying Power
Battlefield Awareness
Case Study:Which Race in New Hampshire?
![Photo of Chris Pappas smiling at podium after win](https://amplifymediastrategy.com/wp-content/uploads/2023/04/Pappas-win.jpg)
![Picture of Boston.com story titled, "New Hampshire Democrats Pappas, Kuster reelected to Congress. Pappas defeated Karoline Leavitt, who worked in the White House press office under former President Donald Trump, and Kuster beat Robert Burns, who runs a pharmaceutical quality control business."](https://amplifymediastrategy.com/wp-content/uploads/2023/04/pappas-case-study-b.jpg)
![Picture of Joe Biden shaking hands with military members. Captioned "Joe Biden. Working for Pennsylvania"](https://amplifymediastrategy.com/wp-content/uploads/2023/04/case-study-PA-video.jpg)
![Image of Pennsylvania Capital Star story titled, "In W.Pa's 17th Congressional District, a nail-biting race goes down to the wire. Republicans are looking for a referendum. They might not get it"](https://amplifymediastrategy.com/wp-content/uploads/2023/04/case-study-PA-article.jpg)
Case Study:Clarifying Costs in Pittsburgh
Early in the 2022 cycle, as we were making buys on behalf of American Bridge, we realized that the cost per point (CPP) in the Pittsburgh media market was highly variable, so we made a point to keep constant tabs on it. In the PA-17 race, it was tough to determine what the true CPP was and how much reach each side was actually getting. Amplify staff were able to provide our clients with the most current rates, even as they fluctuated, because we knew our buyers had been working closely with Pittsburgh TV reps for weeks. This gave each client a clear picture of how much the good guys and bad guys were spending so we could determine how best to respond.
Case Study:Overlapping Races? We’re on it.
![Photo of Representative Robert Reives smiling at podium](https://amplifymediastrategy.com/wp-content/uploads/2023/04/case-study-NC-photo.jpeg)
![Image of ABC13 News story titled "NC GOP falls 1 seat shy of supermajority, leaving Gov. Cooper's veto power intact"](https://amplifymediastrategy.com/wp-content/uploads/2023/04/case-study-NC-article.jpg)
![Graphic of Big AL dashboard](https://amplifymediastrategy.com/wp-content/uploads/2023/01/big-al-computer-dashboard.png)