Case Study: Amplifying Democrats

Beating the Odds (and the Republicans) in 2022

In the 2022 midterm election, pundits predicted a red wave. It didn’t happen. Instead, against the odds and historical norms, Democrats held on to the Senate and did much better in the House than expected.

Here’s how Amplify kept Democrats in the fight.

What Everyone Predicted2022 was supposed to be a disaster for Democrats

Amplify helped beat the narrative

In 2022, Amplify worked in dozens of battleground races across America, arming Democratic campaigns with critical insights and real-time information, actionable advice and counsel on messaging and targeting and best-in-class media bang-for-the-buck and provided the most accurate and comprehensive competitive data in Democratic politics.
$ 0 B
in total spending tracked in Big AL’s database in 2022

political campaigns tracked, with more than 21,000 total buys

unique pieces of creative tracked, all available for review and comparison

What Really HappenedDemocrats defied history and expanded majorities

Amplifying Democrats With Hard Work and Smart Spending

Case Study:Which Race in New Hampshire?

House Majority PAC and the DCCC were both separately monitoring the Boston media market, where TV stations reach into both New Hampshire congressional districts. Each district was potentially competitive. Would Republicans go after Rep. Chris Pappas in NH-01 or Rep. Annie Kuster in NH-02? Democrats had to be ready to respond. Amplify was in constant contact with the TV stations, reporting back quickly through our platform, Big AL. As soon as we saw the NRCC combine their points to attack Rep. Pappas, each of our clients were able to quickly respond.

Case Study:Clarifying Costs in Pittsburgh

Early in the 2022 cycle, as we were making buys on behalf of American Bridge, we realized that the cost per point (CPP) in the Pittsburgh media market was highly variable, so we made a point to keep constant tabs on it. In the PA-17 race, it was tough to determine what the true CPP was and how much reach each side was actually getting. Amplify staff were able to provide our clients with the most current rates, even as they fluctuated, because we knew our buyers had been working closely with Pittsburgh TV reps for weeks. This gave each client a clear picture of how much the good guys and bad guys were spending so we could determine how best to respond.

Case Study:Overlapping Races? We’re on it.

When late major funding came through for the North Carolina House Democratic Caucus in the last month of the campaign, we had to quickly adapt. Amplify updated all the media plans and shared with the NC team not just what other messaging was on air, at the legislative level, but also the spending and messaging in the Senate and Congressional races that overlapped with their districts.
Graphic of Big AL dashboard
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