Big AL Platform
Big AL Gives You Critical Battlefield Awareness
Money talks in politics.
Big AL: 2022 By the Numbers
Congressional races tracked, with more than 21,000 total buys
Amplify competitives:innovative, interactive, on-demand.
The days of unreadable PDFs are over.
All the creative in your race, one click away.
Spending is only half the story. Big AL provides a complete library of every ad running on both sides of a race, categorized by who’s running it, the message, and how much is behind each spot. We provide ad descriptions, an embedded media player, and AI-driven transcriptions, so you know not just what’s being spent, but what’s being said.
Through Big AL, you can easily see the spending by candidates and outside groups, broken down so you can quickly and clearly see variances between friends and foes. Even hard-to-decode PACs get categorized through custom analysis of their messaging. This provides clear guidance on what message to focus on, as well as when and where to scale your spending.
Turning raw data intoreal insights
Rather than relying on automated services or the FCC public file, our competitive team gets data in real-time straight from the source. We’ve built close ties with station reps across the country, and we leverage those relationships to get media buy data as soon as buys are placed. We are up at dawn each day, looking for new creative as it airs for the first time, so you can review the content and take action.
Amplify is 24-7,just like your campaign
Real-time information, driven by relationships.
Instant updateswhen you need them.
Want to schedule a demo to see our platform in action or talk to our political experts about your campaign’s media efforts?