Big AL Platform

Big AL Gives You Critical Battlefield Awareness

Money talks in politics.

To win, you’ve got to know where and how money is being spent — and what is being said. The most trusted names in Democratic politics use our award-winning competitive media tracking platform, Big AL, to get real-time spending and creative data for races across the country. Big AL helps you see the full picture so you can make smarter decisions faster.

Big AL: 2022 By the Numbers

$ 0 B

in total spending tracked in Big AL’s database

Congressional races tracked, with more than 21,000 total buys

unique pieces of creative tracked, all available for review and comparison

Amplify competitives:innovative, interactive, on-demand.

Amplify’s Big AL platform makes competitive tracking easier. Every race has its own dashboard, showing all the real-time info you need. View what’s running in the market now or look at our full competitive dashboard to see past, present and future spending — from the primary through the general election to Election Day.

The days of unreadable PDFs are over.

Big AL gives you an easy-to-use interface to explore spending and creative data. Focus on one race or track many. Compare dollars, rating points, or media — cable, radio, satellite, and more. Toggle between primary and general elections, and even look at historical data. You can export custom color-coded reports in Excel spreadsheets.

All the creative in your race, one click away.

Spending is only half the story. Big AL provides a complete library of every ad running on both sides of a race, categorized by who’s running it, the message, and how much is behind each spot. We provide ad descriptions, an embedded media player, and AI-driven transcriptions, so you know not just what’s being spent, but what’s being said.

Friendly Vs.Unfriendly

Through Big AL, you can easily see the spending by candidates and outside groups, broken down so you can quickly and clearly see variances between friends and foes. Even hard-to-decode PACs get categorized through custom analysis of their messaging. This provides clear guidance on what message to focus on, as well as when and where to scale your spending.

Turning raw data intoreal insights

Rather than relying on automated services or the FCC public file, our competitive team gets data in real-time straight from the source. We’ve built close ties with station reps across the country, and we leverage those relationships to get media buy data as soon as buys are placed. We are up at dawn each day, looking for new creative as it airs for the first time, so you can review the content and take action.

Amplify is 24-7,just like your campaign

To win campaigns, you must react quickly to new information — or new ads running in your race. Amplify sends email updates to your team as soon as we see anything change in your race — like a new ad launch or a change in spending. As soon as we know, you’ll know.

Real-time information, driven by relationships.

Rather than relying on automated services or the FCC public file, our competitive team gets the data in real-time straight from the source. We have built close relationships with station reps across the country and in all market sizes, and we leverage those relationships to get media buy data as soon as buys are placed. We are up at dawn each day, going through broadcast channels and looking for new creative as it airs for the first time, so you can review the content and take action.

Instant updateswhen you need them.

To win campaigns, you must react quickly to new information — or new ads running in your race. Amplify sends email updates to your team as soon as we see anything change in your race — like a new ad launch or a drop in spending. As soon as we know, you’ll know.

Amplify gives us an edge in managing a complicated congressional battlefield with complex budgets and diverse audiences. Working closely with Scott, Miles, and the rest of the team allows us to make smart, strategic decisions that make the most of our money and have the biggest impact on our voters."

When making multi-million dollar decisions across dozens of races, it is critical to have another set of eyes on the competitive data. Big AL visually gave House Majority PAC the information we needed to understand what was really going on in each media market."

I love working with Gabrielle, Scott and the Amplify team because they give us personal attention and work to get the best bang for the buck and ensure that our ad dollars go as far as possible.”

Want to schedule a demo to see our platform in action or talk to our political experts about your campaign’s media efforts?